digital strategy

What are the 4 types of digital marketing

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Digital marketing has revolutionized the way businesses connect with their audience, offering powerful tools to engage, convert, and retain customers. Among the various strategies used in the digital landscape, four primary types stand out: Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Content Marketing, and Social Media Marketing (SMM). These approaches, when implemented effectively, can drive … Read more

What does a digital marketer do

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In today’s digital landscape, businesses rely on digital marketers to connect with their target audience, increase brand awareness, and drive sales. A digital marketer is responsible for developing and implementing online marketing strategies that leverage various digital channels, including search engines, social media, email, and websites. Their primary goal is to enhance a brand’s online … Read more